
'Making Money the Jewish Way'
Sounds like it could be Borat's first novel.
Though in China, something like this on the cover of a book is not meant as a
joke. Instead, it's meant to grab the attention of Chinese book buyers who
are actually interested in making money. The Jewish way. The
Washington Post, in a story Wednesday, uncovered many real-life how-to business
books with English titles that would make most Jews scream "Oy gevalt!"
Books such as "The Legend of Jewish Wealth" and "Jewish People in Business: The
Bible of How to Live Their Lives" are shelved with all the other normal
business-related books. My favorite title that the Post found was a book
called, "The Eight Most Valuable Business Secrets of the Jewish." I wonder
if "convince China that you have eight really valuable business secrets" was one
of them. There are around 50 distinct "Jewish" business titles floating
around Shanghai bookstores. In today's China, where the Chinese are racing
to get ahead, capitalist self-help books are a big industry. And according
to the Post, the ones with Jewish this or Jewish that in the title are
incredibly popular. The dangerous element to these books, however, is that
these books are all the Chinese have to learn about Jewish culture. In a
country of over a billion people, there are only 10,000 Jews. And while
these books are normally chock-full of ridiculous stereotypes like "Jews don't
break their promises" and "Jews show up places on time," mostly all of the
stereotypes are actually quite complimentary. The Post highlights the
cover of January's Shanghai and Hong Kong Economy Magazine which read, "Where
does Jewish people's wisdom come from?" Moses? While I suppose one
could look at these books as propagating harmful stereotypes, the truth of it is
the Chinese are somewhat in awe of Jewish culture and the two groups are
historically very close. And not just in Manhattan's Chinese restaurants.
In Shanghai, for instance, Jews built up pretty much the entire riverfront, or
the Bund, in the early 20th century. And when World War II broke out, the
Chinese were instrumental in saving and protecting many of Shanghai's Jewish
community, which numbered 30,000 at its peak. So while I understand it's
the American's reflex to get all bent out of shape about books such as these
that classify Jews as successful and smart and hardworking, I think any group
would just be proud to be associated with these attributes. And when I
read about the Chinese buying up books that talk about Jewish business sense, I
can't help but think that maybe there are some stereotypes that aren't half bad.
It's really nothing to kvetch about.
•Washington
Post: Sold on a Stereotype
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