
Time for China to Make The
Donuts
This
place just gets better and better. This week, the Massachusetts-based donut
chain Dunkin' Donuts will open up shop in Taiwan as part of a large-scale
entrance into the China market. As reported in a Wall Street Journal article
Wednesday, which I can't link to because they make you subscribe, Dunkin' Donuts
plans to open stores in all of China's major cities within the next six months.
I sincerely hope this means Shanghai. While in the U.S., Dunkin' Donuts is all
about the fresh donut and the coffee that's always better than expected, in
China, the menu will be tailored to the Chinese palate. Meaning tea drinks and
strange Chinese donut varieties. Not glazed shrimp donuts or anything. For
instance, instead of the apple 'n' spice or chocolate glazed, the Chinese stores
will have pineapple, sweet potato and green tea flavors. Listen, as long as they
have Boston Kreme and the jelly, I couldn't care less what else they have. While
the company didn't specify as to how many chains would be opening in China,
Dunkin' Donuts CEO Jon Luther said the number would be "significant." The more
the merrier. I love this place. Always have. It's a brand that has never changed
its logo and a store that singlehandedly changed the way the world spells the
word "doughnut." And I love Fred the Baker. Although, I always thought that if
he took his hat off, he would have a bit of a Hitler thing going on. As Dunkin'
Donuts moves into China, I'll take this opportunity to say that this store is
and always has been the preeminent donut chain. I said this even when everyone
was crazy for Krispy Kreme for about a minute. As Fred the Baker went to donut
heaven in 2005, he will not be able tell the Chinese that it's "time to make the
donuts."
•People's
Daily: U.S. Dunkin' Begins New Push Into China
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