McDonald's Expands China Drive-Thru
Friday, McDonald's opened its first drive-thru restaurant in Beijing as part of a deal with Sinopec, China's largest operator of gas stations in China.  While there are already 15 drive-thru McDonald's restaurants in Shanghai and south China, the new Beijing outlet will be the first in which drivers can fill up on both gasoline and gassy food.  The opening is part of a large-scale initiative by the Illinois-based fast food giant that will bring 30 new gas station drive-thrus to China in 2007.  With thousands of cars added to China's roads everyday, McDonald's is betting that more Chinese drivers needing gas will translate into more burgers sold at the drive-thru windows.  McDonald's China CEO Jeffrey Schwartz said of the venture, "It's huge. It's a real priority for the global company because of the potential growth in China.  We think drive-thrus are a big part of this."  Though McDonalds is the world's largest restaurant chain, in China, Colonel Sanders, not Ronald McDonald, is the fast food king.  KFC operates over 1,600 restaurants while McDonald's has only 762.  McDonald's is hoping that drive-thrus at China's gas stations will help the restaurant chain grow in the world's most populated nation.  Now that there's Mickey D's drive-thru, I have to start thinking about getting a car.
 
•AP: McD's Preps for China Drive-Thru Boom

 

 

 

 

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