Time for China to Make The Donuts
This place just gets better and better. This week, the Massachusetts-based donut chain Dunkin’ Donuts will open up shop in Taiwan as part of a large-scale entrance into the China market. As reported in a Wall Street Journal article Wednesday, which I can’t link to because they make you subscribe, Dunkin’ Donuts plans to open stores in all of China’s major cities within the next six months. I sincerely hope this means Shanghai. While in the U.S., Dunkin’ Donuts is all about the fresh donut and the coffee that’s always better than expected, in China, the menu will be tailored to the Chinese palate. Meaning tea drinks and strange Chinese donut varieties. Not glazed shrimp donuts or anything. For instance, instead of the apple ‘n’ spice or chocolate glazed, the Chinese stores will have pineapple, sweet potato and green tea flavors. Listen, as long as they have Boston Kreme and the jelly, I couldn’t care less what else they have. While the company didn’t specify as to how many chains would be opening in China, Dunkin’ Donuts CEO Jon Luther said the number would be “significant.” The more the merrier. I love this place. Always have. It’s a brand that has never changed its logo and a store that singlehandedly changed the way the world spells the word “doughnut.” And I love Fred the Baker. Although, I always thought that if he took his hat off, he would have a bit of a Hitler thing going on. As Dunkin’ Donuts moves into China, I’ll take this opportunity to say that this store is and always has been the preeminent donut chain. I said this even when everyone was crazy for Krispy Kreme for about a minute. As Fred the Baker went to donut heaven in 2005, he will not be able tell the Chinese that it’s “time to make the donuts.”
•People’s Daily: U.S. Dunkin’ Begins New Push Into China