Is there anything anyone can do to stop the Jerry Seinfeld empire? On Tuesday, Jesse Jackson called for a boycott of the 7th season of “Seinfeld” 4-DVD set, released the day after Michael Richards’ vicious tirade. While a bold statement on behalf of Jackson, I’m not sure Jesse Jackson’s audience is necessarily the same market for “Seinfeld” DVD sales. Contrary to Jackson’s urging and all logic, the Richards debacle has actually boosted DVD sales. According to TMZ.com, 2 different DVD websites reported that the first week of Season 7 sales are up considerably over first week sales for Season 6. One site claimed a 75% increase while another claimed an astounding 178% jump. Is it possible that Michael Richards’ remarks inspired people to go out and buy the DVDs? My hunch is that Michael Richards got people thinking about “Seinfeld”, and that got them thinking about the Season 7 DVD release. And if you’re anything like me, the Season 7 DVD release got them thinking about marble rye. And once you’re thinking about marble rye, you’re thinking about Kramer driving a horse and buggy feeding his horse Beef-a-reeno. And at that point, who really cares about racism. I am a proud owner of “Seinfeld” Season 7.
•Freep: DVD Sales Are Doing Fine
•NBC: Jackson Calls For Boycott